Fashionistas are preparing for the Spring/Summer 2016 presentations, starting in September. The fashion pack travel to the classic “big four” centers of New York, London, Milan and Paris to view the collections of the most famous designers in the world.
During this time the next season’s trends are born and filter into the fashion consciousness.
September is the most important month in the fashion calendar, but there are many smaller more fledging events developing around the world.
Weekender explores the newest fashion weeks and takes a look at the history and unique character of each of the more established ones.
Berlin Fashion Week
Berlin Fashion Week, held in January and July, was established in 2007. Since 2011 the main activity has occurred in front of the famous neoclassical Brandenburg Gate. Designers include Escada, Joop! Perret Schaad, Bobby Kolade and Michael Michalsky.
Entrepreneurs take part in the “Start your Fashion Business” competition. Also at the show, young designers vie for the “Designer for Tomorrow” award. The jury chooses a winner, who presents their own show the following season.
Hong Kong Fashion Week
Organizers of Hong Kong Fashion Week bill it as the largest fashion event in Asia. Organized by the Hong Kong Trade Development Council, it is held in January at the Hong Kong Convention & Exhibition Centre. Featured designers include Barney Cheng, Erbert Chong, Johanna Ho and Yi Li Dawson.
Sao Paulo Fashion Week
Sao Paulo Fashion Week, founded by Paulo Borges, is another of the largest fashion weeks. Dating to 1995, it showcases the best of Brazilian fashion. Designers include Alexandre Herchcovitch, Barbar Casasola, Sandro Barros and Lucas Nascimento.
Copenhagen Fashion Week
Copenhagen hosts biannual collections attracting around 40,000 industry professionals. This month’s show features designers such as Lovechild 1979, Ganni, Fonnesbech, By Malene Birger and Margrethe-Skolen.
Barcelona Fashion Week
Dubbed 080 Barcelona Fashion, Barcelona Fashion Week presented its Spring/Summer 2016 shows in late June to early July. The main designers include Desigual and Custo Barcelona. The event holds awards for the Generalitat of Catalonia National Best Collection Award and one for Emerging Design.
Nigeria Fashion Week
Held in Lagos, the largest market for luxury brands in Africa, Nigeria Fashion Week is hosted in association with the Federal Ministry of Culture and Tourism.
Maki Oh, Tsemaye Binitie, Jewel by Lisa, Ade Bakare, Orange Culture, and Samson Sobaye are some of the main designers.
Other fashion weeks around the world include Tokyo, Australia, Bangalore, Los Angeles, Miami Beach, Seoul and Moscow.
Despite the inauguration of many new fashion weeks across the globe, the fashion cognoscenti still focus biannually on the iconic capitals New York, London, Milan and Paris in February for the Fall/Winter, and September for the following Spring/Summer collections.
Cayman Fashion Week was presented in April, and in June, Caribbean Fashion Week was held in Kingston, Jamaica.
Nowadays it is possible to follow all of the Big Four fashion highlights online. Social media is one of the main ways that the designers showcase their work, live-streaming close-ups of fabrics, accessories and beauty looks. A variety of style blogs report live from each show on Twitter, YouTube, Instagram and Pinterest.