Digicel signs Machel Montano as regional brand ambassador

Telecommunications company Digicel last week signed a three-year partnership with Trinidadian producer, songwriter and soca musician Machel Montano to be its regional brand ambassador.

Digicel Director of Marketing for the Caribbean and Central America, Peter Lloyd, said the telecommunications company was happy to add Montano to the team.

“He is a phenomenal artist who has shown his pedigree to the Caribbean and wider world for over 20 years. Our customers are at the heart of everything we do and this partnership is no different. as customers will get exclusive content including live concerts, music videos and exclusive footage which will be available on free-to-air TV, mobile and pay TV for our Digicel Play subscribers to enjoy.”