Agency goes high-tech to sell real estate

Tracie Watler, marketing and communications coordinator, straps on virtual reality goggles to view IRG's listing at an Ironshore Drive property.

​International Realty Group has made a big investment in virtual reality in the hope that a more immersive experience will lead to more sales.

There are two ways to use the new VR technology: on a computer or by strapping on a pair of VR goggles at IRG’s office in George Town for the full 3-D effect.

“In this technology, we want you to immerse yourself into a three-dimensional virtual reality in a fairly seamless way,” said Jeremy Hurst, IRG president and broker/owner. “They could actually take a tour of a property without leaving their office chair or lounge. This is no YouTube video. It’s a fully interactive, immersive method.”

IRG believes it is the only agency on island using the technology, which costs $10,000. They plan to incorporate it into all of their listings, but for now five properties are featured.

“With this technology you can make a far better decision as to whether or not you wish to view a property, having effectively viewed it in virtual reality before,” Mr. Hurst said. “It gives a tool we think makes selling a property a lot easier.”