Phoenix Fashion Week eyes Isy B.

Former Miss Arizona, Maureen Montagne, wears Isy B. on the runway at Phoenix Fashion Week launch. - Photo: Steve Yap
Former Miss Arizona, Maureen Montagne, wears Isy B. on the runway at Phoenix Fashion Week launch. – Photo: Steve Yap

Cayman-based luxury fashion brand Isy B. has been selected from a global pool of more than 300 applicants to compete for the prestigious title of Emerging Designer of the Year at Phoenix Fashion Week, the leading fashion industry event in the South West United States.

Designer Isy Obi will compete alongside 14 other designers from the U.S. and as far afield as South Africa and Austria. A series of challenges over an accelerated four-month period will see each designer’s creative talent and business acumen tested in a high-pressure “Designer Boot Camp” devised to take them to the next level in their fashion careers – if they make it.

This unique competition has evolved from Phoenix Fashion Week’s commitment to supporting talented emerging designers in building sustainable brands from the ground up since 2008. Each year, the Phoenix Fashion Week team hits the road on a 10-city tour of the U.S., including New York, Los Angeles and Atlanta, to handpick designers worthy of participating in its boot camp.

“I’m excited to share Isy B.’s modern island-inspired style through Phoenix Fashion Week,” said Miss Obi, creator of the brand. “This is the opportunity every designer dreams of for mentorship and fast-track brand growth. However, this is no walk in the park. It’s proving to be one of the biggest challenges I have ever taken on as a designer; like Shark Tank and Project Runway rolled into one!”

“The Phoenix Fashion Week ‘Designer Boot Camp’ is proud to have international brand Isy B. among our curated 2016 line-up. I am impressed with Isy’s attention to detail, high-quality design and strong work ethic, ensuring success for this brand,” said Brian Hill, executive director of Phoenix Fashion Week.

The competition was launched with a catwalk challenge, with former Miss Arizona, Maureen Montagne, introducing an Isy B. gown. The competition will culminate in a final runway presentation in October 2016 at Talking Stick Resort in Arizona, where all designers are tasked with unveiling a final collection in front of an audience of more than 6,000, with one designer becoming the Emerging Designer of 2016 and walking away with a game-changing $10,000 prize package.