‘GET BOOSTED’, ‘BE PREPARED’, ‘HAPPY EASTER’ are but a few of the phrases commonly used, in a poor attempt, to cloak images of political figures well outside the election period.
Here is what a simple internet search reveals about the effects of visual marketing on the human brain.
“Our brains are all designed the same to be attracted to symbols, colors, and emotions. Do not overlook the psychological nuances.” – Hassain Al-Mutawakil
“Eye tracking studies show internet readers pay close attention to information-carrying images. In fact, when images are relevant, readers spend more time looking at the images than they do reading text on the page.” – Nelson Norman Group
“If you show them, they will follow.” – Melissa Summers.
Of course, we are all too familiar with the old age adage, “a picture is worth a thousand words” – Fred R. Bernard.
Recent political events prove two things:
First, the failure to speak up when our shared sense of values are offended, such as with the case of political billboards masked as altruistic PSAs, only seems to embolden further inappropriate acts by our political leaders.
Second, the overwhelming commentary from the public reveals that, whilst we appreciate the concerns for our welfare during the hurricane season, we would prefer to be spared the giant sized billboards, which ironically present a hazard during the very season we are advised to prepare for.
Given the period of redemption, of which we are all worthy, now would be a convenient time for our elected representatives to remove all the billboards, until the appropriate lawfully prescribed time. After all, it should be fairly evident from the very subject matter of this letter that well done is better than well said.
Richard Barton
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