Internal restructuring is to take place at the Department of Tourism.
The Ministry of Tourism has announced that it has approved an internal restructuring of the DoT effective 1 July.
A press release indicates that the restructuring is both timely and strategic, and is designed to address three main factors:
• The evolving needs of the Government and the tourism industry over the last few years and most recently, post-Hurricane Ivan;
• The need to better align the department’s structure and resources to the work of the National Tourism Management Policy; and,
• To ensure the department’s ability to continue delivering efficient and effective results for all tourism stakeholders including, for the first time, cruise visitors and cruise tourism business partners.
‘The plans call for a Director of Tourism and an executive team of professionals made up of two Deputy Directors, one with responsibility for International Marketing and Promotions and the other for Tourism Product Development; and Assistant Directors for functional responsibilities such as Finance, Public Relations, Human Resources and Industry Training, National Promotions and Visitor Relations and Information Technology – all of whom will be based at the Head Office in Grand Cayman,’ said the release.
‘Strategically, this restructuring will strengthen the executive management of the department and the two deputy positions will add considerable depth to both the marketing and the product development units. The Deputy Director International Marketing and Promotions will essentially be a redefinition of the Deputy Director US Sales and Marketing post, held previously by Pilar Bush; while the Deputy Director Tourism Product Development will be a new position which will focus on the development of both our physical product and of our customer service at a national level,’ commented Mr. Tim Hubbell, Permanent Secretary, Ministry of Tourism, Environment, Development and Commerce.
‘The US National Office in New York will then be headed up by a General Manager responsible for US Sales and Administration,’ he added.
In coming weeks the department will actively recruit for the two Deputy Director positions, with filling them being a matter of priority given the department’s current and expanding workload.
Other new posts to be created include a Cruise Industry Officer and a Web Marketing officer.
When asked for her thoughts on the restructuring, Director of Tourism Ms Pilar Bush responded, ‘In my career experience, I have found it easier to deliver results when the organisational structure is aligned to the business objectives and strategies. I am delighted to have received the Ministry’s input and ultimate approval.
‘The restructuring also allows me to achieve two personal goals, first, to bring the necessary resources and energy to tourism product issues; and secondly to introduce a rigorous management development process and succession plan for the team at the Department of Tourism.’
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