The opening of Fidelity’s second financial services centre in Grand Cayman marked a demonstration of Fidelity’s ambition to grow as a new kind of one-stop centre for traditional banking, savings and investments, pensions and insurance products.
In an attempt to better cater to the needs of its clients, the location next to the Marquee Cinema offers extended opening hours, 10am to 6pm Monday to Friday and from 10am to 1pm on Saturdays.
Marketing Coordinator Samantha Basdeo said that to mark the opening, Fidelity was offering preferential rates to anyone opening fixed deposit accounts in May and June.
‘On offer for the life of the CD is an interest rate of 1 per cent above the published rate,’ she said.
Fidelity Group of Companies also has locations in the Bahamas, the Turks and Caicos. This centre is Fidelity’s 11th.
While better known for its merchant banking operations, Fidelity is now expanding its traditional banking, insurance, pension and investment products.
Chairman Anwer Sunderji made the trip down from the company’s Bahamas headquarters for the opening.
‘Our goal here is to bring the personal touch back to banking,’ he said. ‘Our clients have told us that these days it’s getting more difficult to find that here in Grand Cayman.’
‘We hope to change that with our customer-oriented style, which is focused on the open, honest long-term relationships we hope to build with our clients.’
He explained that because staff handles inquiries across the entire Fidelity product line, clients can develop a well tailored relationship with their personal banker, who will work with them over time in assisting with all types of financial needs.
‘To support this goal, our product line will also be expanding,’ he said.
Fidelity will shortly be launching Fidelity Online and introducing a new family of credit and debit cards.
The branch, designed by Derek Serpell of Kariba Architects, will move to its permanent home on West Bay Road in a few months.