The Cayman Islands Financial Services Association and the PR Unit of the Portfolio of Finance & Economics have launched a public service campaign called It’s Everybody’s Business, designed to reach out to the public and provide a glimpse inside the world of the Financial Services sector in Cayman.
‘According to research we conducted, many people feel disconnected from our industry’ says Eduardo Silva of CIFSA.
‘They see the financial sector as being detached from the rest of the islands and do not see how it is relevant to their daily lives. Our goal with this community focused program of speaking events to public groups, supported by newspaper and radio ads and our new website is to give people more information about the industry and how integral it is to the community and culture of Cayman.’
Alden McLaughlin holds the dual roles as Minister of Education and Minister for International Financial Services Policy,
‘Cayman’s thriving financial services sector offers a great many opportunities for young Caymanians within the legal, accounting, finance, administration and insurance sectors,’ he said.
‘It is imperative that we educate our young people about the career choices available to them and enable them to access these opportunities within the local labour market.’
Mr. Silva points out that many scholarships go unused each year.
‘All citizens and residents of the Cayman Islands would benefit from a better appreciation of how the financial services industry has become so tightly woven into the social, cultural, and economic tapestry that makes up Cayman,’ says Ormond Williams of Cayman National Bank.
In order to better inform the community about the financial services industry, CIFSA has created a new website, www.everybodysbusiness.ky, that will provide more detailed information.
Contact Gary Ainsworth at Tower Marketing: 623-6710 or [email protected] for more information.