LIME’s goal is TV action

LIME has joined forces with
Sportsmax, the exclusive broadcaster of the Barclay’s Premier League for most
of the English-speaking Caribbean, to bring all the action of the world’s most
competitive football league to fans across the region.

The telecoms company has become the
official broadcast sponsor of coverage the BPL on Sportsmax Cable TV for the
remainder of the 2009/2010 season which ends in May.

In support of the sponsorship LIME
has launched its Ultimate Fan Promotion which gives football supporters the opportunity
to win exciting prizes including free internet service, mobile phones and BPL
team jerseys. To enter customers only have to text FOOTBALL to TEAM (8326).
Text messages cost $1 each.

LIME is also offering customers a
free match alert service on their mobile phones which includes the schedule of
the games to be broadcast on Sportsmax, half time alerts and final results of
the matches featuring Manchester United, Arsenal, Chelsea, Tottenham Hotspurs
and Liverpool. 

To sign up for free match alerts
customers can text the name of the team of their choice to 4283.

LIME’s Chief Marketing Officer
Chris Dehring said: “The Barclay’s Premier League is probably the most popular
football league in the world and we know that people across the Caribbean are
big fans so we are bringing all the match action to their TV screens and
putting all the information on the most popular teams right at their finger

Football fans can also get free
content, including video clips of goals of the Week and match highlights from
LIME’s Mobile WAP portal at