Skaters add Fuel to park’s allure

Skateboard enthusiasts will be
pleased to hear that some top American pros were here over the Easter weekend
to film a TV show.

They were in George Town for Fox
Network’s action sports channel Fuel TV and filmed a full episode of their
do-it-yourself show ‘Built to Shred’.

The show is about building
skateboarding obstacles in places you wouldn’t normally think about
skateboarding.

The best example of that is they
filmed on Cayman’s pirate ship The Valhalla. How could you skateboard on a
pirate ship? You will have to watch the show when it premiers in September.

The surfers and TV crew thoroughly
enjoyed their visit here and when they flagged in the heat at least they had
Red Bull there for refreshment. Red Bull always fully supports all Black Pearl
skating projects.

“Fuel TV is broadcasted to over 30
million TVs across the US alone,” said Justin Dell from the Black Pearl, “not
to mention we have it here on our local cable provider WesTel channel 138. This
is going to be amazing for the island in so many ways.”

They also shot a scene at the
island brewery which will get some major international exposure for the newly
exported Caybrew.

Caybrew has been distributed in
south Florida for over year now and is just about to enter the Canadian market.

Having this episode filmed here is
part of a major marketing plan for the park and the island’s summer camp
programme, Skate Cayman.

The Black Pearl’s 2010 marketing
plan started by sending up a team to compete in the Florida Bowl Riders Cup
last month.

Little Sean Myers, only nine, was
the first to represent the Cayman Islands on the international skateboarding
circuit at that contest in Jacksonville Florida last month.

Being the youngest entry he didn’t
place in the top ten but he did achieve his main goal to promote Cayman and the
summer camp programme.

The second step was to get the TV
show down here to film and that was extremely successful as it created a major
buzz on all the social media networks.

The next step is having Gatorade
launch its new ‘G’ logo in the park this weekend. Gatorade is flying down two
of the hottest young professional skateboarders Chaz Ortiz and Sean Malto to do
hydration testing in the park.

They will kick off the weekend with
an exclusive art and music show in the park starting with a skateboard
demonstration by the special guests.

“We expect this summer’s Skate
Cayman to be the best year yet, so keep checking our website for details,” Dell
said.

“The team at the Black Pearl has
been working around the clock and internationally to promote and develop the
healthy active programmes they offer. We are always looking for local support
so please contact us through their website.

For more information, go to: www.blackpearl.ky or email [email protected] .

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