DOT cuts back US presence

The Cayman
Islands Department of Tourism is closing three of its US-based satellite offices
in efforts to cut costs during what’s likely to be a grim upcoming budget year.

According
to a press statement issued by the department Wednesday afternoon:

“The Cayman
Islands Department of Tourism announced a restructuring of its US operations which is designed to increase the
efficiency and effectiveness of the Cayman Islands
tourism investment in the US Market.

“As part of
this restructuring, three regional offices will be closed in Miami, Houston and Chicago and some 12 staff
made redundant.

“The US
National Office in New York will continue to
direct and coordinate the US
operations, as well as 5 home based marketing representatives who will cover
assigned territories within the US.”

The
restructuring is expected to save a bit more than $1 million for the year.

It was not
stated in the release how many employees will remain in the US at the New
York office.

Acting
Director of Tourism Shomari Scott said the restructuring represented a change
in philosophy for the department.

“The new
structure is leaner and more focused on the modern needs of the international
market and local industry,” Mr. Scott said. “We expect the modified organisation
will enhance the effectiveness of our integrated marketing efforts, which
utilize TV, interactive media, print, public relations and promotions.”

 

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