Cruise passengers are able to avail
themselves of a new day pass to another hotel on Seven Mile Beach.
The Westin Casuarina is following
in the footsteps of other hotels including Grand Cayman Beach Suites in
offering cruise tourists the opportunity to purchase a pass to use the
facilities during the day with a new scheme in conjunction with Resortforaday.com
Stuart Cohen, founder of the day
pass product, explained that his company runs similar operations in Jamaica and
the Bahamas and that the Cayman Islands expansion was part of a wider plan to
take the idea across the Caribbean.
“Cruise passengers have the choice
of buying a shore excursion from the cruise line but none offer a day at a
resort or hotel just to relax and give people a different option and a taste of
luxury right on the beach.
“From a property perspective their
intent is to give these cruise customers a taste of their property in the hope
that they’ll come back for a longer stay so it becomes a powerful marketing
tool for them to showcase their property,” he said.
Mr Cohen said that Cayman was
chosen after requests from cruisers themselves.
“Cayman is a very popular port of
call and is included on a lot of cruise ship itineraries. I’ve been in the
industry for 22 years and know how Grand Cayman is a magnificent island. One of
the best assets for Grand Cayman is Seven Mile Beach but [people told me that]
some of the beaches taxi drivers take cruisers to were more crowded than a
resort could offer,” he added.