Expo attracts 3,000 visitors

The 19th Chamber of Commerce
Business Expo, held for the third year at the Family Life Centre, was hailed “a
tremendous success” by the organisers.

More than 3,000 visitors took the
opportunity to get acquainted with the latest products and services from 40
local businesses that exhibited at the event.

At the official opening of the
event, Chamber president Stuart Bostock remarked: “What you see here tonight is
the very heart of the Chamber of Commerce. The ladies and gentlemen who
represent the businesses here, many of whom are the actual business owners,
have worked long hours and have invested not just money but their hopes and
dreams into the success of their businesses.” 

He encouraged attendees to get to
know or re-acquaint themselves with local businesses and learn about their
products and services. Highlighting the importance of the business exhibition,
he stated that “consumer confidence is a key driver in an economic recovery.
Successful businesses create successful communities.

“And by supporting our local
businesses you will stimulate growth, contribute to the prosperity in our
Islands which in turn will create new jobs, expanded product lines and improved
customer service levels,” Mr. Bostock said.

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Exhibitors supported the Chamber’s
notion that the event was successful.  

Julie Hutton, marketing manager
with LIME, the title sponsor and largest exhibitor, said: “It was a great event
for us.

“I think the turnout was lower than
previous, but we did very well,” she said, adding that a lot of people came to
see LIME’s new products, such as the new Samsung Galaxy S and Sony Pro X10 smartphones.

The telecommunications provider did
also well on internet sales with a first-100-days-free offer, as well as on
pre-orders for the new Blackberry Torch, Ms Hutton said.

“Generally we launch a couple of
new products at the Chamber event, but it also is an opportunity for us to
reach out to a wide audience over a couple of days,” she explained.

Monique Bush, advertising and
marketing specialist with Island Heritage, said the insurer was pleased with
the event, which helped to launch its latest product, offering shared savings
of up to 10 per cent on motor insurance.

Even businesses that market to
other businesses rather than to consumers see value in exhibiting at the event.
“The Expo is a great networking opportunity,” said Sonya Sherman, a senior
business analyst at IT services provider Ignition. “Visitors often take the
message home and spread it around the community.”

It is also an opportunity to
establish relationships with other exhibitors and find useful services provided
by other vendors, she said.

Most visitors to her stand were
interested in Ignition’s data-back-up and record management services, Ms
Sherman said.

On the non-business side, the
Health Services Authority presented a healthy eating display, encouraging
visitors to eat well, and provided nearly 500 free flu shots.

Supported by senior managers Dr. Kiran
Kumar, director of Primary Healthcare Services and Lizette Yearwood, chief
executive officer, the Health Services team used the event to connect with the
community. The HSA was also awarded for the Best Decorated Booth Display, which
the Authority won for the second year in a row.

“Overall the event was very
uplifting for our participating members,” concluded Chamber CEO Wil Pineau.
“Having 3,000 potential customers visit with you over three days is a great
boost to many businesses and also allows for a quick and successful launch of a
new product into the community.

“We will continue to grow the
Business Expo as Cayman’s premiere expo event and provide as many promotional
opportunities to our members as possible throughout the year as we continue to
support, promote and protect them through these challenging times.”


More than 3,000 people attended the expo from Thursday to Saturday.
Photo: Submitted
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