The Cayman Islands was featured destination of the week on an influential London radio travel show.
Presenter and travel expert Simon Calder interviewed Caymanian Dready artist Shane Aquart for his show which was broadcast on Sunday, 13 February. The interview was largely about Cayman and couples as it was so close to Valentine’s Day.
“We talked about what made cayman an interesting and different place to visit; [he was a] very nice man, easy to talk to, affable interested and interesting,” said Mr. Aquart.
According to Shomari Scott, acting director of the Department of Tourism, the radio campaign was part of a sponsorship campaign of the Calder show, which runs for 13 weeks.
“Simon is the best known travel industry spokesman in the UK and regularly appears on BBC Breakfast’s hot seat as well as being the travel editor of the Independent newspaper.”
Mr. Scott added that Cayman was also sponsoring a show on Jazz FM and that an advertising campaign was taking place in the UK with more than 90 full-page adverts in weekend newspaper magazines and monthly titles.
Don McDougall, UK Country Manager for the DoT, added that visiting journalist schemes had added to recent Cayman-friendly press coverage. Journalists had been on-island for the sinking of the Kittiwake and the Cayman Cookout, both of which had generated features and social media presence for Cayman.