Less than perfect weather last weekend did little to deter an estimated 700 people from dressing up in their finest, most fashionable outfits and venturing out on a wet Saturday evening.
The glamorous crowd was headed to the fashion gala at Camana Bay’s Arts and Recreation Center, which marked the climax of the Cayman Fashion Solstice.
The three-day event was conceived by Guavaberry Marketing as an opportunity to showcase the talents of a number of Caymanian fashion designers and models alongside international names in the world of fashion, as well as providing an additional attraction for visitors to the Cayman Islands.
“The feedback has been really overwhelming. People really enjoyed the event. I am getting calls asking if we are going to do this again next year. I have investors calling, I have sponsors calling me. It’s really great,” said Cindy Jones, managing director of Guavaberry Marketing and mastermind behind the event.
A series of parties and casting calls took place over the preceding months, with nightly events on Thursday, Friday and Saturday of last week. The main event was the fashion show, which was held in the Arts and Recreation Center at Camana Bay.
The fashion show was presented by Joel Steingold, co-host of Style Network’s Clean House and Yendi Phillips, Miss Jamaica World 2007 and winner of the 2010 Miss Jamaica Universe pageant, with a team of male and female models, some visiting, some local, showing off new collections from a diverse group of designers.
In addition to those involved in the fashion show, Ms Jones estimates the event attracted 80 to 100 visitors from overseas.
Among those designers featured at the show were local names Sand Angels and Gabz n Gabz, presenting their bikinis, swimwear and beach cover-ups; Kidan Brooks with her eclectic and unusual collection of bridal gowns, and 19-year-old Jawarah Alleyne, who received an enthusiastic standing ovation for his promising collection of ladies wear.
Liberian designer Korto Momolu, of Project Runway Star, presented a striking collection in black, orange and beige; there was a collection of international resort wear from Johnny Vincent and two collections from Cesar Galindo. The show closed with a selection of simple, elegant evening dresses from US designer Kevan Hall, who has previously worked with the likes of Halle Berry, Sharon Stone and Drew Barrymore.
Although as far as the audience was aware the whole show went off without a hitch, Ms Jones admitted away from the public eye, it was not all calm.
“Behind the scenes it was chaotic. The weather complicated matters and things were changing from minute to minute,” she said.
However, Ms Jones is happy with the way things turned out.
“Without our sponsors and production crew it would not have been possible and we are truly grateful to all those who participated,” she said.