As broadcast quality improves, so should reporting quality. That’s why Cayman 27 News Director, April Cummings tapped Emmy award winning photojournalist, Les Rose, to work with the Cayman 27 news team.
Les Rose’s resume includes CBS Evening News, 60 Minutes, and 48 Hours, where he covered everything from civil wars to the OJ Simpson trial, but his focus with the news team was not on covering crime, but people.
He concentrated on finding ways to tell the stories of everyday people, engaging viewers and drawing them into the story.
Mr. Rose repeated the mantra “Engage me, don’t just inform me,” saying, “It’s a great combination when a reporter can both engage and inform their viewers at the same time.”
April Cummings is proud of what her team has accomplished in the last year, but recognises there is always room for growth, “The Cayman 27 news team has done an amazing job covering some serious crime stories, which have shaken our community, but sometimes you have to take a step back and connect with people; learn from each other.”
Mr. Rose used the award-winning feature series called “Everybody Has a Story” as a training template. Sessions included using innovative videography techniques to bring a story to life, and connecting with people so they feel comfortable telling their stories.
So as Cayman 27 transitions into the digital and HD world, viewers can expect not just better picture quality, but more engaging stories about the people of Cayman.