The Cayman Islands Road Safety Advisory Council launched its annual campaign this week to discourage drink driving.
Council members Greg Rivers and Aileen Samuels are visiting bars, restaurants and stores throughout Grand Cayman to drop off posters and business cards listing numbers of participating taxi companies.
They have printed 250 posters featuring a man who is so angry he has steam coming out his ears and with the admonishment “You again? I hope you’re not driving!”. The sign is meant to be posted in drinking establishments’ bathrooms to remind drivers whose drinking may have prompted frequent trips to the lavatory that they’re probably not fit to be behind the wheel of a car.
The Council, which has partnered with recruitment company CML for the third consecutive year to run the campaign, has also produced 325 larger posters urging people to do their parts to keep the roads safe this holiday season and not to drink and drive, as well as 20,000 business cards with the same message.
Those posters and cards feature the names and numbers of seven cab companies in Grand Cayman and one on Cayman Brac, so drinkers can easily find a 24-hour taxi service to call to take them home after a night of indulging in a little too much of the Christmas spirit.
“We’re very grateful to Andy’s Auto for lending us a car so we can drop these all around the Island,” said Ms Samuels, as she and Mr. Rivers loaded the back of the vehicle Wednesday with boxes of cards and posters, which they said would take a few days to deliver to all the licensed establishments in Cayman.
“We taking them to all the bars and restaurants, as well as gas stations and supermarkets,” said Mr. Rivers.
The Council has been running its annual road safety campaign for 19 years, with most of the taxi companies on board over the last 10 years, Ms Samuels said.
The group hopes that its campaign will help get the message across to the public that drinking and driving do not mix.
Earlier this week, police described drink driving in Cayman as “endemic”, with many people considering that driving a vehicle while over the drink-drive limit to be acceptable.
Officers of the Royal Cayman Islands Police Service have arrested 17 people on suspicion of drink driving in a two-week period since police launched its own festive season safety campaign, dubbed Operation Christmas Cracker.
Since that campaign started, one man has lost his life in a drink-related fatal car crash. Richard Martins, 52, died in the early hours of 30 November, when the vehicle he was driving collided with an SUV driven by Patrick Raymond Brooks-Dixon, who has since been charged with causing death by dangerous driving and by causing death while driving under the influence of alcohol.