The Cayman Islands Department of Tourism has announced it has won two new accolades.
The Caymankind campaign in the United States received a silver Adrian award from the Hospitality Sales Marketing Association International.
The Adrian Awards recognise outstanding achievements in advertising, public relations and digital marketing, specifically within the travel industry, as voted by the association.
Premier McKeeva Bush expressed delight at the accolade.
“We are proud to have been recognised by the esteemed experts of the Hospitality Sales Marketing Association for our Caymankind campaign, which we feel encompasses everything that makes the Cayman Islands unique – from the friendliness of our people and our rich cultural heritage to our cosmopolitan style, stunning natural beauty and warm welcome, which we extend to those who visit our shores,” Mr. Bush said.
Acting Director of Tourism Shomari Scott said the experts of the hospitality association were among the most knowledgeable in the industry.
“We are thrilled to have been recognised for the Caymankind campaign, which we feel captures the rich soul and culture of the Cayman Islands,” Mr. Scott said. “I would also like to acknowledge our creative agency Chowder, who worked with the Cayman Islands to develop the campaign and take this opportunity to thank them for all of their award winning hard work.”
The Department of Tourism was also named Sponsor of the Year at the Cayman National Cultural Foundation’s National Arts Awards.
Mr. Bush said a large part of the preservation of our heritage and culture lay in the hands of the Cayman National Cultural Foundation.
“Their work is therefore tremendously important to both current and future generations … the Department of Tourism is beyond proud to receive this recognition and wish the Cayman National Cultural Foundation well in their ongoing sterling efforts,” he said.
Tina Hodgson has returned to the United States team as regional sale representative for the southwest region. Prior to working for the tourism department, she worked in various roles including as sales manager at Doubletree, director of sales and marketing at the Inn of the Governors in Santa Fe and marketing representative for the Aruba Tourism Authority. Tina completed her Bachelor of Science degree in Mass Communications from Texas State University, San Marcos.