Digicel has launched a massive regional campaign inviting customers to be a part of its TV and press advertising alongside the world’s fastest man Usain Bolt who is a Digicel brand ambassador.
The campaign is a first for Digicel in the region and calls on customers to upload their running images to a specially-designed Facebook application. The chosen photos will be used to form the TV and press ads alongside Bolt and will be shown from June.
Surrounded by different faces of fans from across the region, the advertising and marketing campaign symbolises the idea of Caribbean people uniting behind Usain in his pursuit for glory at the London Olympics in July.
Beginning today, this first stage of the campaign takes place until the end of April. Customers simply need to upload a photo of themselves in the running position to the campaign’s Facebook app at https://www.facebook.com/DigicelGroup?v=app_186432734794033 to be in with a chance to feature in the ads alongside Bolt.
Bolt said: “What we want is people just taking pictures of themselves in all kinds of running shots from all across the Caribbean. Just make sure you’re running and not in my pose! It’s going to be a great ad.”
To support the campaign, Bolt has recorded a number of messages calling on fans to join him in the run to London.