Insurance company Island Heritage has launched a new sponsorship initiative named CharityDrive, which will take place during three consecutive days from Tuesday, 24 April to Thursday, 26 April.
The insurance company has committed to donating $1 to charity for every car that drives past the Island Heritage roundabout during the CharityDrive initiative. On each of the three days, a different charity will benefit from up to CI$10,000 in sponsorship.
The roundabout on the Esterley-Tibbetts Highway near The Ritz-Carlton, Grand Cayman was adopted by Island Heritage last year and transformed with plants and a miniature Cayman-style cottage.
“Adopting the roundabout is one way we have chosen to contribute to our local community,” said Island Heritage’s Chief Executive Officer Garth MacDonald. “In keeping with our company name, we wanted to direct our efforts into preserving and showcasing Cayman’s culture. Beautification of a place that sees such a high volume of traffic has proved popular with both our staff and customers.”
For the three days of CharityDrive, the National Roads Authority will provide traffic sensor counters to accurately record the number of cars using the roundabout between the hours of 7am and 7pm. During a test in March, more than 13,000 cars passed the roundabout per day during five working days.
Using the roundabout as part of the fundraising initiative means that everybody can get involved in raising the funds, while all the donations will be paid by Islands Heritage, the insurer emphasised during a news briefing.
Every car will trigger a dollar donation by Island Heritage. It is not necessary for drivers to circle the roundabout, nor does it matter whether they are north or south bound.
Island Heritage further pledged to donate $1 for each visitor to Island Heritage’s Facebook page who clicks the ‘support’ button and $1 for every Twitter message containing @charitydriveky on each of the three days.
The charities that are part of the initiative are the Blue Iguana Programme on Tuesday 24, April, Meals on Wheels Cayman Islands on Wednesday 25, April and the Cayman Islands Humane Society on Thursday 26, April.
The Island Heritage fundraising programme is set to become an annual event and local charities that would like to become a beneficiary in future years are invited to register its interest on the CharityDrive website, Island Heritage said.
“We were keen to involve the community in our fundraising efforts and to think of something a little more creative than a straightforward cheque donation,” said Island Heritage’s Marketing and Communications Manager Rhonda Serrano. “We hope the public will enjoy participating in this exciting new initiative that could raise anywhere up to $30,000 for such worthwhile causes, simply by showing support during CharityDrive in one of three simple ways.”
The CharityDrive.ky website will feature the amounts raised on each of the three days in real time. The site also includes a list of Frequently Asked Questions, as well as information on Island Heritage and the three chosen charities.