The British Airways online homepage has been redesigned, the company says, to make it easier to use and navigate, as well as making it more inviting and accessible to customers.
Andy Newman, British Airways’ ba.com manager, said that first impressions counted.
“Ease of use is a key principle we bring to all our digital channels, so we’ve developed a new easier way of navigating around ba.com,” he said.
“We’ve started with the homepage and will continue to unveil the new look across ba.com as part of our continued investment in customer-focused digital channels.”
The last time major design changes were made to ba.com was in 2005. A lowest fares feature also enables customers to choose when to fly to destinations around the world, by searching for the lowest available fares.
Value calculator
The value calculator, introduced in June 2009, provides customers with the information to compare the cost of British Airways flights with the cost of no-frills airlines. Other technological investments by British Airways have been to provide mobiles apps and mobile boarding passes across all major mobile phone platforms, for iPhone, BlackBerry, Android and Windows phones.
More than 1.7 million mobile boarding passes have been downloaded since they were introduced in July 2010.
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