Integrating social, mobile and data devices with core marketing strategies is the central intent of a special travel marketing conference. Online Marketing Strategies for Travel 2013 – The Americas and the Caribbean takes place on 4 and 5 June at The Ritz-Carlton, Coconut Grove, Miami.
The first session on Tuesday, 4 June is titled, “Destroy the Silos – Make 2013 the Year of Integration to Boost Efficiency and Effectiveness”, with a panel drawn from marketers based at Virgin Atlantic, Club Med, Ritz-Carlton and Avis Budget Group. Subsequent sessions include tips on boosting the online user experience in order to convert visits into direct sales; the future of social media; emerging social media; data strategies; mobile-influenced last minute booking trends; and the death of search engine optimisation.
Day two continues in the same vein with sessions on integrating mobile, website and tablets; one on one relationship building; diving deep into social media analytics; revitalising email; and practical advice on mobile advertising.
Based on the 2011 data, the event is attended by tourism associations, consultants, press, technology providers, hotels, resorts and casinos, online travel agents and airlines and draws speakers from senior positions throughout the industry.