The Cayman Islands Brewery is partnering with artist and conservationist Guy Harvey to raise more money for marine conservation and shark research and to boost the brand’s recognition as the company prepares to launch its White Tip lager in the U.S. market.
The beer brand has been relaunched as “Guy Harvey’s White Tip,” with its branding featuring Mr. Harvey’s artwork and signature. His artwork will also appear on the brewery’s T-shirts, hats, key chains and glasses.
The brewery began selling White Tip four years ago, donating 5 cents from every bottle and can sold to the Department of Environment’s marine conservation fund.
The brewery has been collaborating with Mr. Harvey for the past two years, donating a portion of White Tip profits to the conservationist’s foundation, which researches sharks.
“This is a tremendous opportunity for the brewery because Guy Harvey is a world-renowned name,” brewery spokesman Matthew Leslie said. “If you live on the East Coast or you’re a fisherman, you know who Guy Harvey is.”
Mr. Leslie said the new brand will help the brewery “get a strong footing” when it launches White Tip in the U.S. in the next two months. He said the brewery will first begin selling White Tip in areas where Guy Harvey is well-known, such as South Florida.