Caribbean and Latin American telecommunications provider CWC reported that it has grown its mobile business by 148,000 subscribers, or 4 percent, to a total subscriber base of 3.7 million in the first quarter of its business year starting in April.
The company, which operates under the brand Flow, said the increase in its mobile business line, which makes up 40 percent of the group’s revenue, was driven by a 21 percent increase in subscribers who bought a data plan.
Mobile data penetration, the number of mobile customers who purchase a data plan, also improved by 2 percent to 53 percent of the group’s total mobile subscriber base.
In its fixed-line business, the group added nearly 14,000 subscribers during the quarter across three product lines. This included 5,000 broadband net additions and 2,000 new subscribers for video products such as prepaid TV and direct-to-home satellite TV. The group’s direct-to-home subscriber base increased from 16,000 to 39,000 year-over-year.
This growth was offset by a declining number of video subscribers in the Caribbean, because of more competition and a challenging economic environment, especially in Barbados and Trinidad and Tobago, CWC said in its preliminary first quarter report.
The company aims to counter this trend with new product offerings, including the recently launched Flow Sports Premier channel. The premium HD sports channel will deliver coverage of 380 football matches from the English Premier League beginning in August exclusively to Flow’s customers.
At the same time, CWC added 6,000 telephony subscribers during the quarter and bolstered its penetration of Voice-over IP-based services.
The number of customers who purchase all telecommunication services – mobile, Internet and TV – from the group, so-called triple play penetration, increased by 1.7 percent to 8.6 percent of the group’s subscriber base.