Yello Media hosts digital marketing conference

John Carroll

Yello Media Group is hosting a digital marketing conference, “Digital Marketing Innovation: Ready for Tomorrow!,” on April 16 at the Grand Cayman Marriott Beach Resort.

The event is the first of three conferences in the region. The second and third legs of the conference will be held in Jamaica and Barbados.

The conference aims to bring small and medium-sized businesses the latest trends and best practices in digital social media marketing, including website development, content creation, online videos and reviews, and search engine marketing.

International speakers include Google’s Daniel Ohara and John Carroll, manager of local business outreach for Yelp. The conference lineup also includes other international speakers recognized for their expertise in digital and social media marketing, including marketing expert Alicia Whalen and Sherron Washington, CEO of the P3 Solution.

“There has been an increased appetite for digital and social media marketing content and expertise within the Caribbean,” said Tshani Jaja, Yello Media Group director of marketing.

“Through our experience we recognize that digital marketing solutions provide major growth opportunities for local businesses of all sizes and industries. This year our focus is to bring global best practices to local companies in [the] Cayman Islands as a means of helping our customers elevate their marketing effectiveness,” she said.

“This year we’ve partnered with Google to extend the topics of interest to include additional international experts. For the first time, we will also have an expert in travel marketing to provide insights and best practices for the tourism sector as part of our continued thrust to help businesses within the hospitality industry.”

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