Harneys wins award for rebranding

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Cayman Compass is the Cayman Islands' most-trusted news website. We provide you with the latest breaking news from the Cayman Islands, as well as other parts of the Caribbean.

Harneys and its creative agency, the Living Group, took the “Grand Prix” award at the 2018 Transform Awards Asia-Pacific in Hong Kong and won gold trophies in three categories: best brand development to reflect changed mission/values/positioning; best rebrand of a digital property; and best visual identity from the professional services sector.

In addition, the firm won silver for best use of a visual property and best implementation of brand development.

In announcing the winners, organizers Transform said: “The Grand Prix winner Harneys put repositioning at the core of its brand update.

“Using a digital platform as the basis for a shift in positioning, the law firm was better able to represent itself to its key audiences.”

Harneys launched its new brand in April 2018.

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