Clear picture of intermission

I recognize the depth of feelings that some of your readers have towards the intermission at the Marquee Cinema.

Frankly, we have and are trying to address most of the problems that stand between us and a really good cinema.

Much of our effort has gone into sound; its clarity and its honesty and into projection with bigger screens and sharper images.

The intermission was not entirely designed to sell snacks.

It serves to allow for a restroom break at one time, rather than a constant procession of people to and from.

It also serves to give those with a tobacco habit an opportunity to smoke without doing so in our smoke-free auditorium.

We have noticed that many people use it to call and check on the kids rather than disturb their neighbours in the cinema.

We think it has some virtues. The resistance to it is probably borne of what one is accustomed to. I am sure your readers enjoy intermission at plays on stage, on Broadway, or in the West End. What then is the real difference?

We create the intermission so as not to break the sequence and upset the flow of the plot. It is not crudely inserted. We believe it is quite seamless.

We understand that the ticket price might create some hardships so we have an $8 price at matinees for adults and a further discount for senior citizens and students with IDs from tertiary institutions in Cayman.

There was some mention of high prices in our concession stand. The fact is that none of the pre-Ivan prices were increased and some were decreased.

Another plus that the Marquee offers very quietly, is the currency of its releases.

In some cases they will play day and date with North America and in other cases they will be as soon as the limitations of two screens permit, having regard to the fact that sometimes four or five pictures are released at the same time.

The pluses aside, we recognize that there are some minuses. We feel that it is possible that some of our patrons are guilty of resisting change, whether it is to their convenience or not.

We have:

Focused on presentation. It is now as good as the best anywhere in the Caribbean or in the First World.

Changed the seating layout and improved the sight lines.

Installed the best cinema seats available in North America.

Installed and are proud of our truly digital sound.

Have any of your readers noticed these changes?

Less obvious:

We have improved the security and we must recognize that the behaviour in the cinema, especially on Saturday evenings, has improved remarkably thanks to the cooperation of the young people who respect our security measures.

There is some mention of renting DVDs and those who have mentioned it should become conscious of the fact that none of the North American film producers have sold the rights to their titles in the Cayman Islands.

Put another way, the DVDs that are rented return no royalty to the producers and as such are not legitimate.

DVDs that are purchased from US sources do not carry the rights for the Cayman Islands.

We invite you to use the intermission for what it was intended.

View it through non-tinted glasses. Enjoy all our improved facilities.

Douglas Graham

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