Media coverage will run and run

The Cayman Islands Marathon, in its sixth year, is steadily gaining a reputation for being a well organized, friendly and fun race.

It has now attracted the attention of three international running publications, which will be sending reporters to cover the event and/or run it themselves.

Journalists from Marathon & Beyond, Runners World UK and Canadian Running are coming to Cayman to see the race first hand when it takes place on Sunday and organisers hope this will put the event on the map and them well on the way to achieving their goal of 2000 people running through the streets of Cayman.

Marathon & Beyond is a 12-year-old bimonthly magazine tailored specifically for marathoners and ultra runners.

Its website (marathonandbeyond.com), is designed to provide practical advice on running or preparing to run marathons and ultra distances.

The publication also includes complete training programsme; easy-to-apply, cutting-edge scientific information; insightful examinations of the personal side of longer distance running; profiles of major marathons and ultra marathons; and regular columns focusing on specific aspects of running.

M&B also provides readers with a forum for sharing ideas, insights, questions, experiences, and concerns. Jan Seeley, the publisher of the magazine, will be coming to run the half marathon.

Kerry McCarthy, 29, is coming to run the half marathon and cover the Cayman Islands Marathon for the UK edition of Runners’ World (runnersworld.co.uk), which targets anyone interested in running, jogging and keeping fit.

It is the largest UK running magazine with a circulation of 88,500 and is published monthly. The magazine is starting a series of features on overseas marathon events and the Cayman Marathon is just one of the races that will be included during the course of 2009.

Runners World is also enhancing its website and plans to introduce an overseas section which will also feature this one.

McCarthy is the features writer for the magazine, and has been running for six years. To date, he has completed the Copenhagen and Paris Marathons, several UK-based marathons and half marathons and others in Europe as well as the Maldives.

McCarthy heard about the race through the Department of Tourism’s London office, where he was persuaded to check out the event. His goal, he says, is merely to finish the race as he is nursing a back injury.

Michal Kapral, Editor-in-Chief of Canadian Running magazine, will also be travelling to Cayman to run and cover the event.

His publication is the first national magazine dedicated to all levels of runners in Canada, and features the country’s best running routes, races and trail runs.

‘We are so thrilled to have these journalists joining us for this year’s race,’ said Race Director Rhonda Kelly.

‘Almost 25 per cent of our runners are coming from the USA, and then we have smaller groups coming from the UK and Canada.

‘However, the coverage that we will get from these great publications will definitely boost our numbers, and I think that we will see the results of the positive promotion next year.

‘The UK, USA and Canada are known for their large running clubs and we have already started getting emails from some of these organisations about next year’s race so we are very encouraged and motivated to continue marketing this wonderful event.’

The race was comfortably won by Scott Brittain last year in a record time but he will get stiff opposition this time round from the likes of Russell Coleman, Jasper Mikkelsen and Eduardo Torres.

Many casual runners are entering the marathon too. Experienced South African Angeline Jeffries is tackling the full marathon. Sportingly, she thought she had entered the half and then decided to run all 26.2 miles when she realised her mistake.

Online registration for the Cayman Islands Marathon, half-marathon and four-person relay is available at CaymanIslandsMarathon.com.

Participants can also do walk-in registration at the Kelly Holding office. For more information log on to CaymanIslandsMarathon.com, email [email protected] or call Sue Greene on 946.8822.

The Cayman Islands Marathon is sponsored by Digicel, Department of Tourism, Ministry of Education, Gatorade, Flowers Bottled Water, Corona Light, Cayman National, Atlantic Star Limited, Sagicor, Breezes By the Bay Restaurant, Cayman Free Press, Kirk Freeport, 106.1 KISS FM, Grand Cayman Marriott Beach Resort, Island Companies, ESSO, BioFreeze/RVC Rehab Services, Quaker, Red Sail Sports, CUC, Royal Bank of Canada, Audi, Tropicana, RE/MAX Cayman Islands, Million Dollar Run, Inc. and The Final Touch.

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