Seven Mile Beach vacation rental property Coral Stone Club is making its name heard to those travelling on various airlines and passing through US airports.
The exclusive 35-unit vacation rental property is included in the in-flight entertainment option on airlines including American Airlines and on the CNN Airport Network.
Melanie Alexander, founder of the US-based Maac Group who have done the marketing campaign for Coral Stone Club explained that a 30 second spot will be on the CNN Airport Network, which will run at all US airport facilities, during the month of January.
A six-minute interview with Ms Alexander and John Seggie, former Chairman and a principal of Coral Stone Club, will run on American Airlines in January and Northwest Airlines and US Airways in May and June.
The interview tells the story of the property’s regeneration following Hurricane Ivan.
‘We have such a great story to tell,’ said Jann Medeiros, Chairman of the Board of the Coral Stone Club. ‘We literally took a challenging situation following Hurricane Ivan, turned the property, staff and everything connected with Coral Stone Club into an amazing community experience for our guests.’
In the interview, the Cayman Islands is also plugged, as Mr Seggie mentions the first class shopping centres and restaurants and says that Cayman sets the bar for standards in the Caribbean.
With respect to his own property, he said, ‘We completed a $10.5 million renovation to the facility and I believe we’re the jewel of Seven Mile Beach.’
Among its many merits, he explains, Coral Stone Club is a lower density resort, with the space and privacy that other higher density resorts cannot offer guests.
Along with the property upgrade it has had enhanced branding and marketing, a new property management system and new staff on property.
Ms Alexander explained that while the resort had to pay for both the interview and the 30 second spot, it was extremely discounted.
‘They had to approve the validity and newsworthiness of the story, so it seems a bit like editorial to us,’ she said.
‘I was lucky enough to be approached because I am a hospitality/tourism sales and marketing professional. We don’t know how beneficial it will be, but the price was so reasonable it’s worth it just for the branding.’
Ms Alexander explained that Coral Stone Club had a 50 per cent increase in room nights from 2007 to 2008 and they are looking pretty healthy for 2009.
‘Also, the Cayman Islands Department of Tourism has been extremely supportive and helpful in our efforts to go forward. We are very pleased with their professionalism and results.’
She noted that Cayman Islands’ growth in air arrivals for the year also helped the property to reach its goals.