The CARIFTA Games is coming to
Cayman in April, and one lucky school will win a $5,000 CARIFTA sports package
makeover, thanks to LIME.
The winning school will be decided
based on a text promotion.
To participate, LIME post-paid and
prepaid mobile customers, 18 years or older, simply text the word “GOLD” to LIME (5463) at normal rates and they
automatically have a chance to nominate a school to win the grand prize and win
other exciting prizes for themselves.
Prize winners in each LIME country
will nominate a primary, secondary or tertiary school.
As a special treat, one of the
winning schools across the Caribbean will also win a visit from Olympic medallist
Asafa Powell, currently the third fastest man in the world. A random selection
from among the winning schools from each LIME country will determine which
lucky school will win a day with Asafa.
Students and faculty at the school
will have a chance to meet and interact with the world-class athlete who has a
solid reputation for good conduct, exceptional professionalism and great
According to Chris Dehring, chief
marketing officer with LIME, the CARIFTA Games play a very important role in
“LIME recognises CARIFTA as one of the
most important events on the region’s athletic calendar and the critical role
the games play in developing young athletes. Through LIME’s sponsorship, the
goal is to increase the visibility of the games, particularly among secondary
schools, for maximum participation across the Caribbean.”
Identifying young talent is also
vital for the continuation of the region’s domination in world athletics.
“These games are very important to
the sport of track and field in our region and are part of the building blocks
of the amazing reputation that the region enjoys internationally,” said Mr.
“It is our hope that every
secondary school child is made aware of the CARIFTA Games and of the importance
it holds for our future on the world stage of track and field.”
This initiative is part of LIME’s
CARIFTA school sports campaign designed to give greater visibility across the
Caribbean to the annual CARIFTA Games. It also aims to assist in financing
Caribbean schools’ athletics programmes.
LIME is an important sponsor of the
event, sponsoring the event to the tune of US$200,000.
All schools must be officially
recognised by the respective Ministries of Education and the nominated school
must be located in the country in which the winners currently reside. Preschools,
daycares, universities, non-recognised schools, adult education institutions
and night schools are not eligible to win. Normal text rates of 10 cents apply
and the texting competition ends on 5 April.