ThE iZ throws album launch party

Saturday will see what could well
be the social event of the year for the hot and happening set, as ThE iZ host
the album launch party for their debut album, The Beach Club.

The event will take place at the
Grand Cayman Beach Suites on the sun terrace and will kick off at 6pm and go
all the way to midnight.

With music, videos, celebrity
guests and complimentary hors d’oeuvres, the event also incorporates a fashion
show by One345 fashions.

“This is where music and fashion
meet,” said Dane Ramoon, manager of ThE iZ.

But just who or what is ThE iZ?

The group is comprised of local
artists JG (Jason Gilbert), Cotterell (Stephan Cotterell), Lonney Love (Lonney
McField), Paul Hudson and manager Dane Ramoon.

The group works as producers and
have collaborated with some of the biggest names in the industry.

“The latest Mary J. Blige single,
called Each Tear, Paul played the keys on that. We have worked with Eminem,
it’s on his new album coming out, we’ve worked with a lot of people and a lot
of songwriters,” said JG.

So why did a group of producers
decide to do an album?

“Right now, because we are all
songwriters, we said why not do an album for ourselves, so we did an album for
ourselves which is titled The Beach Club, and that’s what we’re doing the
launch party for on the 24th,” said JG.

According to Cotterell, the album
also allows them to raise their profiles as producers.

“The biggest thing with the album
is working with other people. We did the album to promote ourselves as a production
company as well. It will be a lot easier for the artists to see us out there
than us not doing anything, not having videos, not doing songs,” he said.

The biggest thing for ThE iZ now is
to shop the album to find a distribution deal.

“Through our networks we are hoping
to get a major distribution deal. Right now we are distributing it ourselves
via iTunes, Amazon and that kind of stuff, all on the web. So we are definitely
trying to get a distribution deal in place, so we have people shopping the album
right now as we speak,” said JG.

Although the members of the group
are proud of where they are from, they are also quick to point out that they
don’t buy into the ‘local’ tag.

“We care about what our local crowd
thinks – this is where we’re from, this is home, but the world is bigger than
Cayman. But it has to start here, so that is why we are doing this launch party
to get the support locally and showcase what we are, what we’re about,” said
JG.

“It’s local music, but it’s on the
same quality or better than what you’re hearing from the rest of the world or
on the radio. We can compete – that’s what we’re trying to get across to
people,” he continued.

The group did all the work on the
album, from writing the songs to recording, producing and mixing, making this a
truly home-grown product.

When it comes to describing ThE
iZ’s sound, the guys admit that it is difficult to classify.

“It’s definitely pop – it has an
island, reggae feel to it, but it is definitely pop,” said Cotterell.

“It’s hard to put a tag on it.
That’s the way most music is going these days, just drawing on everything,”
said JG.

In fact, the style of the music
shaped the name of the group as well.

“The music is what it is. So we
just twisted the name and added a ‘z’ instead of an ‘s’,” said JG.

The members of the group are
dedicated to what they do and believe that once people see what is possible, it
will open up doors for budding local artists to spread their wings and dream
big.

Even though he has a masters degree
in finance, JG has sacrificed much to follow his dream of working in the music
business.

“I’ve slept on couches for two
years when I could have been working in a bank, but this is what I want to do.
We’re serious about this, and we want to do this at an international level,” he
said.

As for the event itself, Cotterell
believes it will be an eye-opener for the people of Cayman.

“This is going to be a great event
to show Caymanians that it can be done, there are young people here trying to
make a difference and trying to make something of themselves.

There is going to be a fashion show
as well with Luigi of One345, there will be celebrity guests, and RikRok is
also performing, so it is going to be a really good event. The location is
great as well. It’s going to be a great night,” he said.

An important part of the evening
will be the One345 fashion show. The line of clothing by local designer Luigi
Moxam, is one of the sponsors of the evening.

“One345 collection is proud to
support the much-anticipated debut album release from ThE iZ music group The
Beach Club,” said Mr. Moxam.

“ThE iZ music group are one of the
most talented producers, songwriters and performers in the Caribbean and One345
is proud to endorse their first album as the quality of music being represented
by these Caymanian artists is unprecedented.”

“We as artistic entrepreneurs can’t
ever be hesitant to excel at our craft in doing big tings from a small island
and in doing contribute to making a positive difference in the community,” he
said.

“One 345 collection is an authentic
and fashionable representation of what makes the Caymanian culture, lifestyle
and heritage so unique and blessed.

We are excited about the event as
we will have the opportunity to preview our Spring-Summer 2010 collection,”
he continued.

The Beach Club is available on
iTunes from Friday 23 April and will also be on sale at the event.

Tickets for the event are CI$40,
and can be obtained by e-mailing da[email protected]

The event is sponsored by Hopscotch
Productions, Tortuga Rums, Digicel, 1World, Lonney Design and Music Mogul
Promotion.

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