A major conference is to take place to discuss the current state of the Caribbean tourism industry.
The series of meetings, seminars and networking events takes place between 14-17 September at St. Martin and this year takes the theme of ‘How to Win in a Competitive Environment’.
Policymakers, executives and other practitioners in the tourism industry will explore ways to beat the global recession at this first-ever conference. The Caribbean Tourism Organization said the theme demonstrates the Caribbean’s determination to overcome the current challenges and to develop solutions to some of the most urgent issues facing the tourism industry in member countries.
For two full days, 16-17 September, tourism officials from the public and private sectors led by a variety of experts will tackle a number of critical issues, including overcoming the hurdles to intra-regional travel, how to use limited resources to the greatest advantage and how to be truly competitive. The new CEO of British Airways will present a world view of the state of the industry.
The general conference sessions will be preceded by a series of meetings involving ministers, commissioners and directors of tourism, as well as other stakeholders, on 14-15 September. The conference headquarters hotel is Le Domaine on French St. Martin.
Challenges and opportunities
The conference builds on the inaugural Leadership Strategy Conference, which was held at Barbados in 2010.
“The state of the industry is not only about challenge, it’s also about opportunity,” said Hugh Riley, secretary general of the organisation.
“Therefore, we want to come out of this conference with some answers as to what’s next, how to spot the opportunities to move forward, how to beat this recession. The tourism business is fiercely competitive and the Caribbean has to win.”
The Caribbean Tourism Organisation, with headquarters in Barbados and marketing operations in New York, London and Toronto, is the Caribbean’s tourism development agency and comprises membership of more than 30 member governments and myriad private sector entities.
The organisation’s mission is to provide to and through its members, the services and information needed for the development of sustainable tourism for the economic and social benefit of the Caribbean people. The organisation provides specialised support and technical assistance to member countries in the areas of marketing, human resource development, research and statistics, information technology and sustainable tourism development. The body also disseminates information on behalf of its member governments to consumers and the travel trade.