Caribbean Week in New York events will take place from 4th to 9th June as a celebration of the sights, sounds, colour and culture of the region. Combined with meetings and seminars for Ministers of Tourism, Directors of Tourism, National Tourist Office representatives and other key tourism and hospitality officials from the around the Caribbean, the week of activities will also promote unique vacation experiences to consumers at a day-long event at New York’s celebrated Grand Central Terminal as well as stage the annual Media Marketplace which draws travel writers from across North America.
“This year there is so much that has taken on a new look and feel that Caribbean Week in New York will not resemble anything we’ve had before,” said Hugh Riley, Secretary General of the Caribbean Tourism Organization which organises the week-long events for its 31 member nations in the Caribbean region.
Artists, performers, celebrity chefs, fashion designers, models, investors and other strategic partners join government officials and the media as all converge on New York for a week that showcases the diversity and vibrancy of the region and offers Caribbean vacations at super special prices available only during Caribbean Week.
Business and consumer
Caribbean Week in New York combines business sessions and consumer-oriented events with food, fashion, entertainment and networking opportunities. A special Diaspora Forum connects Caribbean executives with locals in New York, a Power Breakfast Forum enables Caribbean Ministers and Directors to network with leading executives from a variety of fields and the Annual Marketing Conference will feature topics on expansion, social media and the luxury market.
Caribbean Week in New York is the largest regional tourism activity in the area and typically attracts tens of thousands of participants to its largest event, the Caribbean Travel and Cultural Fair and Vacation Mart where consumers can purchase trips at special rates. Destinations and hotels from across the Caribbean will be on display at New York’s Grand Central Terminal on Wednesday, 6 June.
A new consumer event will take place on Friday, 8 June, with a Rum & Rhythm Charity party where there will be a wide variety of rums to taste. Celebrity chefs will prepare an assortment of cuisine to enjoy from around the Caribbean, all combined with music, dancing and entertainment. There will also be a live auction of Caribbean vacations and other travel-related items available for purchase hosted by celebrity auctioneer Amy Papola. Proceeds go to the Caribbean Tourism Organisation Foundation to assist the education of youth of the region.
Media meetings
Television, radio and print media coverage of the various events reaches local, national and international audiences in the millions and is highlighted by the annual Media Marketplace in which journalists meet with ministers of tourism, directors of tourism and hoteliers from around the region.
The overall objectives of Caribbean Week in New York are to provide a platform for the sale of Caribbean vacations; to deliver events that attracts significant positive media attention; to provide opportunities for member destinations to promote their individual products and services and to engage the Caribbean Diaspora.
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