Editorial for 16 April: Take a drive and help out charity

Sometimes an idea is so good it just needs repeating.

That’s what we think of Island Heritage Insurance’s
CharityDrive, which begins today at its roundabout on the Esterley Tibbetts
Highway between Canal Point Drive and The Ritz-Carlton, Grand Cayman. It’s that
roundabout that has not roads coming off of it and has the cute little
gingerbread house surrounded by native trees.

This is the second year for the CharityDrive, which donates
a maximum of $10,000 apiece to three charities. This year, they include the
National Council of Voluntary Organisations, Cayman National Cultural
Foundation and the Cayman Islands Red Cross.

One charity will be featured each day, with the NCVO up
first today.

For every car that drives around the Island Heritage
roundabout, Island Heritage donates $1 to charity, up to a maximum of $10,000
for each charity. Continuing with its innovative thinking, Island Heritage has
come up with a way to raise a further $5,000 for one charity using social media
on Facebook and Twitter.

A unique feature of the CharityDrive is that it doesn’t cost
you any money. Island Heritage will donate $1 for every car that drives by the
roundabout during CharityDrive.

Traffic sensors provided by the National Roads Authority are
placed on road lanes in both directions at the Island Heritage roundabout, and
every time a car drives over one of the sensors, Island Heritage will donate $1
to that day’s charity.

To earn the charity of the day money using social media,
sign up to be notified about CharityDrive on the Island Heritage Facebook page.
When CharityDrive is live today, click “Support” and Island Heritage will
donate $1 to that day’s charity. Do the same on each day of CharityDrive and
each day’s charity will receive $1 from Island Heritage.

As the cost of living in the Cayman Islands continues to
increase and more and more people depend on the work of charities, it is good
to see a company coming up with innovative ways to help out the community.


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