The Caribbean Premier League has signed global telecommunications company and long term West Indies cricket sponsor Digicel as a major sponsor of its inaugural tournament this summer.
The Caribbean Premier League runs from 29 July through 26 August.
“We are thrilled to have Digicel as our partner in this venture,” said Caribbean Premier League founder Ajmal Khan of Verus International.
“Its wealth of experience in the region and in West Indies cricket will be an invaluable asset to the CPL, ensuring its initial and long-term success.”
Digicel has been the main sponsor of West Indies Cricket since 2004. Since then, the company has proven its worth as a marketing leader in the region – something that CPL appreciates will bring great value to the tournament.
“The Digicel brand is a strong one, which has captivated the Caribbean, and we are sure it will help us to do the same with the CPL brand,” said Khan.
“Digicel has built a rock solid reputation globally, and its positioning in the region and commitment to cricket can only serve to enhance the CPL product further.”
The sponsorship will be a multiyear deal and represents a significant investment from Digicel.
Also already contracted for the Caribbean Premier League are six West Indies franchise players, including Darren Sammy, Dwayne Bravo, Chris Gayle, Sunil Narine, Kieron Pollard and Marlon Samuels. Other franchise players confirmed are Mohammad Hafeez of Pakistan, Australian Ricky Ponting and New Zealand’s Ross Taylor.
“The CPL is a perfect fit for Digicel. We’re huge fans of West Indies cricket and this is a great opportunity for us to invest not only in what will be an amazing event, but also in the young cricketers who will benefit from around the region,” said Digicel group marketing director Kieran Foley. “Having seen all the plans for the inaugural tournament, we know the CPL will be a spectacle like nothing else seen in the region and we are looking forward to being front and centre of the action.”