Instead of appearing bare faced, as many women recently have as part of the no makeup selfie Internet craze, one local man did quite the opposite.
Richard “Grizz” Adams sported a full face of makeup and raised more than $500 for the Cayman Islands Cancer Society’s new chemotherapy unit.
The social media campaign, NoMakeUpSelfie, has raised more than £8 million (US$13.4 million) for Cancer Research U.K. and has helped raise more than $2,000 in online donations to the Cayman Islands Cancer Society.
In a bid to raise more money for the local charity, Mr. Adams went on the radio last week to campaign for donations, with a blue-eyed and red-lipped look, applied by beauty therapist Shelbi Malcolm of Posh Spa.
Mr. Adams’s dalliance in the world of makeup is a far cry from his usual environment – the rugby field. He is CEO/director of Cayman Rugby Union.
Jennifer Weber, operations manager of the Cayman Islands Cancer Society, was delighted with the man in makeup.
“We’ve been blown away by the response to the no makeup selfie campaign, and it’s wonderful to see men getting in on this too. Grizz is such a great sport to do this, and we thank him for bringing so much fun to the fund raising.
“We have a long way to go to reach our fundraising target for the chemo unit and every dollar helps,” she said.
Afterward, Mr. Adams’s photos were posted on Radio Z99’s Facebook page for all to see.
“Massive thanks to [Z99 presenters] Jason and Katy, Z99, Posh Spa and everyone who pledged money to go towards the new chemo unit,” Mr. Adams said. “Mostly, thanks to all of those battling cancer with pride and humor and setting everyone an example to live by.”
To donate to the Cancer Society, visit www.cics.ky. Also, LIME customers can text “#nomakeupselfie” to the shortcode 7465 to donate. The promotion runs until the end of April.