In just three days, motorists helped to raise a total of $30,000 – $10,000 for each of three local charities – just by driving past the Island Heritage roundabout.
This year’s CharityDrive from April 8 to 10 supported the Cayman Islands Crisis Centre, Cayman HospiceCare and the Cayman Heart Fund.
To count the cars, a traffic sensor was installed, and for each car that drove past the roundabout, Island Heritage donated $1 to the designated charity for the day, with the maximum donation set at $15,000 per day. Cars were counted from 7 a.m. to 7 p.m.
A $5,000 bonus was awarded to Cayman HospiceCare for generating the most social media activity through Facebook support clicks and Twitter mentions on their designated day.
“This year’s third annual CharityDrive was a great success,” said Island Heritage’s marketing coordinator Latina Young, who added that there was also significant support from volunteers during the three-day event.
“I just want to say a big ‘thank you’ to the community for showing your love and support during CharityDrive, either by blowing your horns, waving or showing a friendly smile to our volunteers who battled sun, rain and wind over the last three days, said Ms. Young.
“The support from the community kept our spirits bright and the energy going,” she added.
Cayman Heart Fund program coordinator Sue Rajah said, “We’re extremely thankful to Island Heritage, and were going to put the money to good use towards the community and heart health education.”
Rhonda Verhoeven, senior vice president, marketing, for Island Heritage, said the company “takes pride in enriching the community through corporate sponsorship and volunteerism, and CharityDrive is a fun, innovative way in which we proudly donate up to $35,000 to three local charities.”