Tourism officials met with journalists, advertising agencies and other industry partners in New York recently to discuss strategies for promoting the Cayman Islands.
Tourism Minister Moses Kirkconnell and Councillor Joey Hew led a team of tourism industry figureheads, including representatives from Cayman Airways and the Cayman Islands Tourism Association.
They met with representatives from international marketing agencies that work with the Department of Tourism on advertising, public relations, media buying and digital services.
According to a statement, the discussions focused on maintaining the momentum that the local tourism industry has experienced.
“Emerging markets such as Latin America, Germany, China, as well as the U.S. relaxation on visitation to Cuba and its impact on the Caribbean marketplace were top areas of focus in these meetings,” the tourism department said in a statement.
The politicians also met with journalists from The Wall Street Journal, Manhattan Magazine, The Knot and a new global digital content outlet called The Globalist.
Mr. Kirkconnell said, “It was truly a reaffirming time for me to be surrounded by the people who are in the field every day to ensure that the Cayman Islands are at the forefront of the minds for potential visitors and investors.
“The time together to discuss and plan was invaluable and the ideas borne of these meetings will be the business tactics that take the destination forward in the years to come.”