Digicel opens new store

Digicel has opened an outlet in the new building at 72 North Church Street in George Town. Digicel is the anchor tenant of the contemporary building, which opened earlier this year.

The new retail store, called Waterfront, offers “knowledge and tech zones,” where customers can come in, learn about and play with the latest technology devices, including wearables, tablets and home entertainment.

Digicel CEO Martin Bould said the store is also part of the company’s commitment to the revitalization of George Town.

“We want this store to be seen as a destination, driving people back into the heart of the town,” he said.