Former Pepsi CEO dies snorkeling near Stingray City

Roger Enrico

The former CEO of Pepsi, Roger Enrico, died Wednesday after getting into difficulties snorkeling close to the Stingray City Sandbar in the North Sound.

Mr. Enrico, 71, was a regular visitor to the Cayman Islands and used to own a home at Cayman Kai.

He is famous for launching some of Pepsi’s iconic ad campaigns, including inking an unprecedented sponsorship agreement with Michael Jackson.

Mr. Enrico also served as board chairman of movie studio DreamWorks.

“Today is an incredibly sad day for the PepsiCo family, for we have lost one of the true legends of our company and our industry,” said PepsiCo CEO and chairman Indra Nooyi in a statement.

The Royal Cayman Islands Police Service confirmed that a 71-year-old man had died following an incident near Stingray City Sandbar Wednesday.

Police scrambled a helicopter and marine boat, Tornado, to the scene after a 911 distress call from a private boat just before 2 p.m.

A spokesperson said the victim had encountered difficulties while snorkeling and was receiving CPR from people on the boat when police arrived. He was taken to a waiting ambulance at George Town Yacht Club by the marine unit, but was pronounced dead at the Cayman Islands Hospital just after 3 p.m.

In a statement Thursday, PepsiCo CEO Indra Nooyi confirmed that Mr. Enrico had passed away. She said, “He was a dear friend, role model and mentor to so many of us and he will be sorely missed. Our thoughts and prayers are with Roger’s lovely wife, Rosemary, his son, Aaron, and the rest of the Enrico family during this difficult time.”

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