We are dyed-in-the-wool journalists at the Compass – the dye being newspaper ink, of course. But like media companies around the world, we are utilizing new tools and strategies to bring our readers the information they need in the ways they find most relevant – and convenient.

We are pleased to report that since we reconceived our “digital” strategies, culminating in a complete redesign of our CaymanCompass.com website, which launched in February 2016, we have seen continuous growth in online readership. Nowhere is this growth more apparent than in our coverage of the May 24 election.

Today, we offer a “peek behind the curtain” into the data, which reflect the significant resources our reportorial and editorial staff dedicated to covering this critical component of democracy.

As you will see in the accompanying report on the right side of this page, more than 67,000 people followed the Compass’ online coverage of the May 24 election and the ensuing political struggle for control of the government – a number greater than the population of the Cayman Islands. More than 1 million pages were viewed on our website during the month of May – a first for the Compass, and a milestone for our company.

In the run-up to, and first days after the election, we published nearly 200 election-related news articles, not including additional elements, such as graphs and charts, political cartoons and videos.

One of our first challenges was to provide our online readers with video interviews, which we offered to the field of more than 60 candidates.

Since we did not have a videographer on staff, we hired one. Since we didn’t have suitable video equipment (cameras, tripods, lights, etc.), we bought them. Since we didn’t have a video studio, we built one.

Only then could we begin the arduous task of scheduling dates and times for dozens of candidates to come in for their cameos. Some of the candidates (especially the men) were especially image-conscious (“No, we do not provide hair and makeup services; we’re a newspaper, for Heaven’s sake!”)

Our first “guinea pig” was Bodden Town West candidate Gilbert McLean, himself a well-known media veteran as the long-time host of the Rooster Radio morning show. Mr. McLean arrived on time, sat patiently as we fiddled and fumbled with light and sound checks, and then dutifully and skillfully answered the questions we posed to him. He left feeling rightfully pleased with his performance; we, too, were impressed.

And then we reviewed the raw video. The non-technical descriptor might be “disaster.” As they say in the big leagues, “technical difficulties.”

Being the seasoned media professional he is (and all-around good sport), Mr. McLean was kind enough to come back for “Take Two.” By then, our new video journalist had come on board, and the results were far superior – in fact, quite impressive.

Rest assured that while the election may be over, the Compass will continue to focus upon its core strengths – accurate and fair reporting on our news pages, provocative but responsible commentary on our editorial pages.

Since CaymanCompass.com is already the most visited local news site (by far) in the Cayman Islands, we will continue to expand our coverage and offerings.

Based on our election experience, we are particularly excited about the possibilities and immediacy that video offers. Stay tuned for coming attractions …

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7 COMMENTS

  1. The Compass News has improved in a big way, and doing an excellent job bringing news as it happens hot to the public. Now with the added video equipment and new studio, I think you got it going on guys. Congratulations.

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  2. I agree Ms. Vargas, but as we all know that online internet has taken over the world. Then what I see is that it looks like the public don’t care about all the good news and improvements that the Compass is bringing to us.

    We have to understand that the Compass is a very good news organization that strives to bring us these issues news in a fair and balanced way, then it’s our job to disagree or agree publicly with information they bring to us.

    But I don’t see the public participation in these issues that are destroying the Islands, publicly or in the Compass online Media, I don’t see it.

    I have always known Caymanians to not want to say very much on issues that affect us all, but I think that it’s time we change that way of life.
    When you can stand up to anyone they have more respect for you, but you don’t get respect sitting down and keeping your mouth shut .

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  3. There was a junior international football tournament recently involving teams from the U.K, U.S., Jamaica and possibly elsewhere. As far as I can recall there was minimal coverage in the Compass, so I hope we will fare better in the upcoming, and ever popular Island Games where the Cayman team, consistently performs well.

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  4. Just a short note to Compass- the voting buttons still don’t work properly, at least for me. Not on Mac (Google or Safari), not on my Android device and Iphone. When I click on a voting button it is either doesn’t change or changes, but then reverts to the original state.
    Why is it so hard to fix it?

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  5. I would be very interested to hear from the dissenting voters on my earlier comment, explaining why they do not feel we should get better coverage of international sporting events involving Cayman participants.

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    • They have no reason for that. I think they are just messing around with all comments. Unfortunately I can’t “like” you comment or any comment, the voting buttons feature is not working for me.

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  6. Mr Davies,
    Yes it’s very important for the News Media to bring the News and Sports to the Public , but for me I can’t complain about how the Cayman Compass covers sporting events around the world with Cayman islands participants . I thought that they did an excellent job in coverage of the Olympic games and other sporting events .

    I am not talking about sporting events , I am talking about all of the issues that effect us all, like crime , animal welfare, corruption , and the environment , and Taxpayers money been completely destroyed , and we the people just sitting down and letting it continue .
    About the thumbs buttons I could care less if they worked or didn’t work, those are not issues that we should be concerned and speaking about .

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