Cayman social media campaign wins industry award

Comedian Glenn Moore presents Kate Kirk, Ogier's Head of Marketing, with the Citywealth Brand Management and Reputation silver award for a social media campaign that highlighted the firm’s local legal services in Cayman.

Ogier has won an award at the Citywealth Brand Management and Reputation Awards 2018 for a social media campaign to raise the profile of the firm’s local legal services team in Cayman.

Ogier received the silver award in the Best Social Media/Digital Marketing category, having previously won awards for best rebrand and its website at the inaugural awards two years ago.

The firm’s Local Legal Services team in Cayman is led by associate Cline Glidden Jr. – a former Minister for Tourism – who advises local businesses on a range of matters including licensing and property transactions, as well as advising high-net worth individuals on relocations.

Kate Kirk, head of marketing at Ogier, said the award-winning campaign aimed to extend the reach of the firm’s Cayman network, and resulted in a 30-percent increase in followers in Cayman.

“One of the most engaging recent topics has been Cayman’s cryptocurrency offering. Our campaign included articles and news stories relating to blockchain, cryptocurrencies and ICOs, which connected Ogier with this high growth area,” she said.

“Using targeting and engaging social media influencers through insight-led articles, we used social media to showcase the services of our Cayman Local Legal Services team. And posting stories and pictures about our [corporate social responsibility] activity.”

If you value our service, if you have turned to us in the past few days or weeks for verified, factual updates, if you have watched our live streaming of press conferences or sent an article to a friend... please consider a donation. Quality local journalism was at risk before the coronavirus crisis. It is now deeply threatened. Even a small amount can go a long way to sustaining our mission of informing the public. We need our readers’ financial support now more than ever.