The Cayman Islands Marketing Professionals Association announced that its sixth annual marketing conference, ‘Made to Measure: Crafting Experiences, Shaping Identity & Personalisation’, will take place 19‑20 Sept. at the Kimpton Seafire Resort.
The two-day event will focus on personalised marketing – one of the newest marketing methods that businesses are using to promote themselves online and drive revenue, according to a news release.
“On a small island, the market can get oversaturated quickly, risking consumers ignoring your best planned and executed marketing campaign,” said CIMPA Chairperson Catherine Healy.
“A personalised message that is relevant is much more likely to attract their attention and seem more credible. We’re excited to bring down some amazing brands that have successfully implemented these strategies to achieve their competitive advantage.”
The full speaker lineup will be announced in the coming weeks, according to the news release.
Tickets for the conference and workshops can be purchased at www.cimpa.ky/conference.
Tickets are $300 (full-day conference only), $200 (full-day workshops only) or $450 (workshops and conference bundle) for CIMPA members, and $375 (full-day conference only), $275 (full-day workshops only) or $600.00 (workshops and conference) for non-members.