Can TikTok create uptick in your business?

The CIMPA organisation offers training to help businesses market themselves. - Photo: Facebook

If, when you hear the term TikTok, you think someone’s referring to a grandfather clock, it might just be time to update your knowledge of what’s going on in the world.

The Cayman Islands Marketing Professionals Association is hosting a TikTok Masterclass Training session on Thursday, 18 Aug. from 5:30-7pm at Guy Harvey’s Boathouse Grill (above White Whale in George Town), where all will be revealed.

In case you weren’t aware, TikTok is a short-form video hosting service that has taken the internet and social media land by storm, with everyone from small-town folk to big-city celebrities getting in on the game. Just as YouTube has transformed some of its posters with millions of followers into stars, so TikTok is doing the same.

For example, Addison Rae has over 80 million followers. She started with posting fun, light-hearted dance videos, and after putting in the work by constantly uploading stuff to share, she’s ended up with an agency, sponsorship deals and released a song.

Okay, not everyone is going to have the same level of success, but there is no question that used in the correct manner, TikTok can bring surprising benefits. Hence, why attending this training session could really be worth your while.

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Jay Mumtaz from Biizy, Daniele Fitzgerald from Massive Media and Tally Mansfield from Tortuga will be running the fun and interactive session, which will reveal how to make this newest and hottest platform work for your business.
It’s an excellent opportunity to mingle with marketing professionals, and who knows? Maybe you’re the next big TikTok star in the making!

Timeline and activities

5:30-6pm – Mingle and enjoy a drink and nibbles
6-6:30pm – Presentation on the ‘How and Why of TikTok’
6:30-7pm – Make it your own! Team challenge to create the best TikTok for Guy Harvey’s Boathouse Grill (prizes to be won)
Tickets for the masterclass are $30 for CIMPA members and $50 for non-members. Entry free includes a welcome drink and canapes. Buy online at cimpa.ky/product/tik-tok-training/