CIMPA brings marketing and charity community together for ‘speed dating’ event

On Thursday, Nov. 1, the Cayman Islands Marketing Professionals Association hosted a charity “speed dating” event.

The aim was to attract local not-for-profit organizations looking for marketing expertise to support their cause, either on an ad hoc project or long-term board membership basis, and pair them with marketers looking to volunteer in the local community.

Eleven charities participated: Cayman Islands Crisis Centre; Special Needs Foundation of Cayman; Have a Heart Cayman; the Humane Society of the Cayman Islands; Cayman Arts Festival; Cayman Islands Cancer Society; One Dog at a Time; LIFE Cayman; Big Brothers Big Sisters; CARE; and the MS Foundation.

In return, nearly 30 local marketers did the rounds, listening to the charities and what support they were looking for and gauging interest in those they would like to pursue.

Hosted and sponsored by the Kimpton Seafire Resort + Spa, the speed dating took place inside the hotel’s Seabridge room.

Jennifer McCarthy of Have a Heart Cayman said, “It was a fantastic experience, as the volunteer marketers were extremely eager and interested. Doing 18, two-minute interviews was surprisingly tiring, but the opportunity to introduce or reintroduce Have a Heart to so many creatives would never happen organically. There was so much energy in the room, and many excellent ideas were floated. I knew before the night was over the benefits were going to be amazing for our charity, and I am really eager to get to work with one or more of the marketers from the event.”

Chairwoman of CIMPA Catherine Healy said she was delighted with the event. “It was the first time CIMPA has put together this style of event, but it proved hugely popular and a great success. We had a waiting list of charities looking to take part, and so I’m sure this won’t be the last time we host this style of networking event,” she said.

Communications Coach Danielle Young of Full Moon Communications spoke with each charity representative before the event started, giving them tips on how to make the most of their two minutes with the marketers.

“We wanted the charities to have the best chance at connecting with a like-minded marketer, and we know that two minutes is a very short amount of time. Thanks to Danielle, they were able to get to the point of what they wanted quickly, and to maximize the exchange of valuable information,” Ms. Healy added.