In order for a vine to grow and produce superior grapes, it must be tended with loving care by those with years of experience, often handed down through generations.
The same can be said of Jacques Scott, the fine wines and spirits retailer established in 1962, whose strong roots and growth over the years have borne substantial fruit.
More than 25 years ago, the company presented its now-instantly familiar logo – a ripe cluster of luscious grapes – forever creating an association with the key ingredient of world-class vintages.
Now, in 2024 – much like taking a classic beloved cocktail and putting a fresh new spin on it – Managing Director of Jacques Scott, Peter Dutton, feels it’s time to mix things up a bit. The logo was recently updated, along with the jacquesscott.com website, in order to elevate the shopping experience for customers and clients.
“The JS ‘Grapes’ logo has been with us for over 25 years. It has become the very recognisable symbol of our Group,” said Dutton. “Like a fine wine, the logo represents excellence, endurance, style and quality. Wines evolve over time. So do we. The Grapes are still with us, but we felt it was time to refresh them.”
Premier consultancy company BB&P, mindful of Jacques Scott’s history in the Cayman Islands and the importance of its brand, created the more contemporary clustered grapes design, adding ‘1962’ to recognise that the retailer has been trading for over 60 years.
It was Anthony Jacques Scott who saw the potential for such a business back then, and looking at how it is thriving today, he was clearly on to something. Jacques Scott presently employs 133 staff, with three new stores opened in the past five years and a complete revamping of its airport duty-free location.
If only the savvy entrepreneur could have foreseen that the more prevalent pronunciation of his chosen name (“Jake Scott”) would, to this day, become a point of lively discussion between horrified Francophones and those who care more about the exceptional range of products on offer, than how you would say it correctly.
“He called himself Tony and I think his mother was French,” Dutton recalled. “He would probably have pronounced it more in the French way.”
Luckily, a grape by any other name tastes just as sweet.
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