Amid rapid expansion in the Caribbean region, Digicel announced a new slogan last week: Expect More, Get More.
Digicel Cayman CEO J.D. Buckley said the new slogan encompasses what the company is doing throughout the region and in the Cayman Islands.
‘The new slogan relates to all of the benefits and values Digicel brings to every market where we operate,’ he said. ‘And we are bringing more to the Cayman market in many ways.’
Digicel Group is the fastest growing mobile telecommunications company in the Caribbean, the company said. Its investments in the region are approaching US$1 billion.
Its acquisition of Cingular Wireless operations and its launch into new markets has led Digicel to a period of phenomenal growth over the past year.
By the first quarter of 2006, Digicel expects to operate in 15 countries covering a population of 14 million, Mr. Buckley said, noting the company operated in countries with a combined population of four million at the beginning of this year.
‘We are now the largest operator in the Caribbean and have expanded to Bermuda,’ Mr. Buckley said.
‘This is an exciting time for Digicel, however, we are committed to retaining our focus on the most important aspect of our business: the customers.
‘And at this time of growth and expansion, we want to reiterate to our customers that they are our key focus, and that is why we want them to expect more and get more with Digicel.’
Ben Atherton, Director of Marketing at Digicel Group, said the new tagline was a promise to customers.
‘As we continue to grow in the Caribbean and beyond, we continue to transform mobile telecommunications in the region and set new standards for the mobile experience, giving customers real choice and value and gaining customers from complacent incumbents.’