In an ongoing campaign to eliminate drunk driving on the roads of Cayman, organizers of the 14-year-old Purple Ribbon Pledge have teamed up in an island-wide effort to educate and remind people of the dangers of driving while intoxicated.
Initiated by radio stations Z99 and Rooster 101, the Purple Ribbon Pledge is a plea for residents to be responsible during the holidays.
Underwritten this year by Car City, FirstCaribbean International Bank, and Dart Management Ltd., the campaign encompasses media, promotional items, educational efforts and visual impact, states a press release.
Car City and Z99 took the Purple Ribbon Pledge in to the schools this year, visiting various middle and high schools on the island and talking with students about the importance of safe driving. Children saw first hand what a wrecked vehicle looks like, and had an opportunity to talk with traffic safety experts from the RCIP.
They were also given opportunity to make the Purple Ribbon Promise specially adapted for students. ‘Today I promise to never drink and drive, to never let my friends drink and drive, to never ride with anyone else who has been drinking, to always call my parents or a responsible adult if I need a ride and to always be a responsible driver.’
In conjunction with the National Roads Authority, there has also been a wrecked car situated at the roundabout near Camana Bay to drive home the dangers of drinking and driving.
There have been magnetic purple ribbons ordered for people who support the pledge to display proudly on their vehicles. Ribbons can be obtained at the Z99/Rooster studios in the Crighton Building on Crewe Road, as well as Car City in Industrial Park, and at any FirstCaribbean International Bank location. If anyone would like to take the ‘Purple Ribbon Pledge’ simply repeat the words ‘I pledge to do my part in keeping the roads of Cayman safe this holiday season. I will not drink and drive and will do my best to ensure that friends and family drive safely.’