Cayman boost at Boston run

In their ongoing effort to grow the Cayman Islands Marathon, the race organisers were in Boston recently to promote the Cayman race at the prestigious Boston Marathon which in its 113th year attracted over 25,000 runners.

The Cayman Marathon had a booth at the John Hancock Sports & Fitness Expo and Number Pick Up which took place three days before the big race on Monday, 20 April.

Sue Greene from the Cayman Islands Marathon was there to talk about the event, which takes place on Sunday, 6 December.

Judith Ackerman of the Department of Tourism’s District Marketing team was also at the booth promoting the Cayman Islands as a tourist destination.

Expo visitors had a chance to enter to win an all-expenses paid trip for two to the Cayman Islands courtesy of DoT, who as the main sponsor of the Cayman Marathon, financed the organisers’ participation in Boston.

An estimated 90,000 people passed through the Hynes Centre in South Boston where Greene handed out over 6,000 Cayman Islands Marathon promotional brochures.

Local runners and loyal Cayman Marathon participants Scott Brittain, Russell Coleman and Beth Schreader stopped by the booth to say hello before going on to run the marathon where they all clocked even better times than those posted in Cayman’s race, 2:37:47 (Brittain), 2:49:17 (Coleman) and 3:03:12 (Schreader).

‘Exhibiting at the Boston Marathon is an excellent opportunity and probably one of the best races to attend to promote the Cayman Islands Marathon and the Cayman Islands as a destination,’ explained Greene.

‘This is our fourth year exhibiting at this event, and I strongly feel we are getting the exposure we need to grow our numbers with overseas runners.

‘The interest was phenomenal, and the fact that our marathon is the same weekend as our Jazz Festival made Cayman an even more attractive race destination.’

Grand Cayman is ideal for running because of its flat terrain, making the course a fast one. In addition the Cayman Islands Marathon is certified by the International Association of Athletics Federations and is a member of the International Association of Marathons and Distance Races. The Cayman Marathon is also a qualifying race for the Boston Marathon.

‘We have a vision for this race. We believe it not only benefits the Cayman Islands economically, but it is also a great community event that promotes better health and fitness,’ says Rhonda Kelly, Race Director for the Cayman Islands Marathon.

‘As a result, we are investing even more time and money this year into marketing the event internationally in order to get the results that we believe are achievable.

‘Our goal is to have 2,000 runners on the streets of Cayman in the next few years, and with a comprehensive, strategic marketing plan which includes going to races like Boston, putting brochures in runners’ bags at other races, and placing ads in publications such as Runner’s World and Marathon and Beyond, we strongly believe we can achieve our objective.

‘Partnering with us are our amazing sponsors – such as the Department of Tourism who made our Boston Marathon attendance possible – who continue to support us each year, and without whom we could not take advantage of these great marketing opportunities. We are so grateful to them for sharing in our vision and this great experience.’

All proceeds from the Marathon go to the Cayman Islands Cadet Corps and the Cayman Islands Cancer Society.

Online registration complete with early registration discounts is now available at www.CaymanIslandsMarathon.com for the marathon (26.2 miles), half-marathon (13.1 miles) and the 4-person relay.

The Cayman Islands Marathon is sponsored by Department of Tourism, Ministry of Education, Gatorade, Digicel, Flowers Bottled Water, Corona Light, Cayman National, Sagicor, Breezes By the Bay Restaurant, Cayman Free Press, Kirk Freeport, 106.1 KISS FM, Grand Cayman Marriott Beach Resort, Island Companies, ESSO, Quaker, CUC, Volkswagen, Tropicana, KPMG, GNC, RE/MAX Cayman Islands and The Final Touch.

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