New Key to Cayman helps with tourism

Visitors to the Cayman Islands, be it for leisure or business, now have the most up-to-date and in-depth information to hand.

Cayman Free Press Publisher Brian Uzzell presented the latest edition of Key to Cayman to the Cayman Islands Tourism Association, demonstrating the support and strong links between the company and the tourism industry.

“We are keen to be a part of the tourist industry and although it’s suffering at the moment, we put all of our efforts into producing a worthwhile magazine to help the industry along.

“We are happy to cooperate with the Cayman Islands Tourism Association, which represents the link between the private sector and the government,” said Mr. Uzzell.

Partner publication

Trina Christian, executive director of the Tourism Association, said Key to Cayman is the partner publication for CITA.

“It’s one of our revenue drivers as we are a nonprofit organisation. With our new visitor centre in place, 1320 West Bay Road, we have a lot of walk-in traffic, so we provide a concierge service and one of the intentions is to refer business to our members. We use Key to Cayman as a reference guide when people come in and ask questions.”

Ms Christian added that the association will be also distributing copies and highlighting certain pages of the content at an upcoming concierge conference at Camana Bay on 11 January.

“We will be facilitating the workshop, going through some key destination information, describe our role as an organisation as well as who are members of the association.

“We will also talk about the value of a tourist, which will be presented by the PRIDE segment of the Department of Tourism; there will be a tour of Camana Bay and [participants] will also take away a reference guide, which will have some of the pages of Key to Cayman tabbed for easy reference,” explained the tourism professional.


From left, Harry Lalli, president, Cayman Islands Tourism Association; Brian Uzzell, publisher, Cayman Free Press; and Trina Christian, executive director, Cayman Islands Tourism Association. – Photo: Joe Shooman